Chinese Consumer Marketing

Discover how to use Xiaohongshu to reach Chinese consumers. A practical guide for UK brands on building trust, creating authentic content, and entering the Chinese market successfully.

Discover how UK brands can win Chinese consumers on Xiaohongshu, with lessons from a global toy giant’s successful content & influencer strategy.

UK ads often focus on natural, witty storytelling, but Chinese consumers expect polished, aspirational content. Discover how to market on Little Red Book (Xiaohongshu), from influencer strategy to cultural nuances, and learn what makes Chinese shoppers engage and trust your brand.