Local
Projects
At Zoe’s Studio, I specialize in supporting SMEs and startups by delivering digital marketing solutions that are both cost-effective and results-driven. My goal is to help small businesses build visibility, attract the right audience, and grow sustainably — all at a reasonable budget without sacrificing quality. From social media storytelling to XiaoHongShu (Little Red Note) strategies, I create tailored approaches that connect brands with the right communities and turn awareness into real growth.
Mobile Charger Social Media Campaign in UK
We collaborated with a UK portable charger brand to enhance awareness and sales via digital marketing. Our team created engaging short-form videos for platforms like Facebook, Instagram, YouTube, and TikTok, highlighting the product's features in everyday situations. By targeting tech-savvy and travel-oriented consumers, the campaign boosted visibility and engagement, positioning the brand as practical and lifestyle-focused.
Meow Meow Art Lab - Social Media Retainer
We partnered with a local art school to enhance its online presence and attract new students. By creating a mix of visually engaging posts and dynamic Reels, we highlighted the school’s creative environment, student work, and class experiences. The content not only showcased the unique value of the programs but also connected with younger audiences on social media, increasing visibility and generating stronger interest in enrollment.
ToysRus - Little Red Book Campaign
For Toys“R”Us Asia in Thailand, Malaysia, and Singapore, we leveraged Xiaohongshu (Little Red Book) to reposition the brand from a traditional toy retailer into a must-visit travel check-in spot and go-to destination for souvenirs. Through lifestyle-driven storytelling and curated gifting content, we highlighted Toys“R”Us as both playful and culturally relevant, while collaborations with KOLs and user-generated campaigns amplified visibility among Chinese travelers and local audiences. The result was a refreshed brand presence that blended nostalgia, tourism, and shopping into a unique cultural experience.
MM Art & Culture Tribe - Website Development
For MM Art & Cultural Tribe, we built a website to showcase and manage their international piano competition, combining elegant design with practical functionality. Alongside the site, we created an automation workflow to streamline registration, communication, and submissions, delivering a smooth experience for both organizers and participants while enhancing the event’s digital presence.
